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Md Rokonuzzaman

Faculty Member

Office:
Management, Marketing & Supply Chain Management
College of Business
MdRokonuzzaman@clayton.edu

Biography

Md Rokonuzzaman, PhD is an Assistant Professor in the Department of Management, Marketing, and Supply Chain Management at College of Business, Clayton State University, USA. He received his PhD in Marketing from University of North Texas, USA. His research interest areas are retail services, service failure & recovery, service innovation, technology and value co-creation. His publications appear in the Journal of Business Research, Industrial Marketing Management, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Brand Management, and Marketing Intelligence & Planning among others.

Education

Ph D, Marketing, University of North Texas, 2017

MBA, Marketing, University of Dhaka, 2007

MS, Supply Chain Management, North Carolina AT&T State University, 2013

BBA, Marketing, University of Dhaka, 2006

Intellectual Contributions

Nik Nikolov, Pramod Iyer, Md Rokonuzzaman, Gunjan Batra, Brad Eskridge, Sowmdeb Sen, The AI Chatbot Anthropomorphism Dilemma, Marketing Intelligence and Planning –

Sanchayan Sengupta, Md Rokonuzzaman, Anand Jaiswal, Raffaele Filieri, Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective, Journal of Business Research –

Shahidul Islam, Md Rokonuzzaman, Pramod Iyer, Syed Pasha, Examining the effects of ideological incompatibility on negative word-of-mouth for service brands, Journal of Brand Management –

Service to the University & University System of Georgia

University, Academic Policy Commitee , Committee Member –  Fall 2025 to Present

College, Research Committee , Committee Member –  April 17 2020 to Present

College, FDIC, Committee Member –  August 2024 to Present

College, BBA Curriculum Task Force for Analytics, Committee Member –  August 2020 to Present

Teaching Interest

Marketing Research, Marketing Analytics, Marketing Strategy, Global Business

Research Interest

Retail services, service failure & recovery, service innovation, Technology and value co-creation