Dr. Melva Robertson

Assistant Professor of Management

Office: College of Business T241
Management, Marketing & Supply Chain Management
College of Business
melvarobertson@clayton.edu

Biography

Dr. Melva Robertson, an Assistant Professor of Management at Clayton State University's College of Business, possesses extensive academic expertise in Leadership Development, Communications, Branding, and Organizational Behavior. She is also an ICF ACC Coach and Gallup Strength Coach. Prior to Clayton State, she excelled as an award-winning senior communications and public relations leader, renowned for her visionary strategic plans that garnered widespread media coverage for universities and organizations. Today, Dr. Robertson leverages her wealth of experience to offer expertise in leadership development, coaching, crisis management, strategic planning, and branding for individuals, teams, and organizations. She is also an author and researcher in branding and leadership, frequently serving as a subject matter expert in the media on contemporary leadership and organizational challenges, including addressing the Great Resignation, enhancing employee engagement, and navigating organizational behavior. Dr. Robertson holds a doctorate in Strategic Leadership, a master's in Professional Writing, and a bachelor's in Mass Communications, adding to her value in academia and leadership.

Education

BA, Mass Media Arts: Radio, Television, Film, Morris Brown College , 2001

MA, Professional Writing , Kennesaw State University , 2005

Other, Strategic Leadership, Regent University, 2020

Intellectual Contributions

Melva B. Robertson, Hindsight is 2020: Identifying missed leadership opportunities to reduce employee turnover intention amid the COVID-19 shutdown., Emerald Publishing – October 2021

Contracts, Grants, and Sponsored Research

Brian Hunt, Reza Kheirandish, Melva Robertson, COVID-19’s current and future impact on Clayton County’s Human Capital and Productivity Growth Profile. , ARP/HEERF III Instiutional Funds, Federal, 20000, Funded – May 1 2022 to December 31 2022

Stacey Reynolds, Leon Prieto, Mario Norman, Melva Robertson, Social Innovation and Sustainable Entrepreneurship Challenge: Building an Entrepreneurial Ecosystem, Venturewll, Clayton State University, 29190, Not Funded – Spring 2024 to Spring 2026

Presentations

Melva Robertson, Thinking Intentionally About Your Academic Brand, CELT Leadership Development Workshop, Kennesaw State University – April 14 2021

Melva Robertson, Thinking Intentionally About Your Chapter Brand, Alpha Phi Alpha Fraternity Chapter Retreat 2021, Alpha Phi Alpha of Clayton County – August 21 2021

Melva B. Robertson, Train the Trainer: Thinking Intentionally About your Academic Brand, Leadership Development Institute, University System of Georgia – June 21 2021