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Dr. Mario Norman

Professor of Marketing

Office: College of Business T-251
Management, Marketing & Supply Chain Management
College of Business
MarioNorman@clayton.edu
Phone: (678) 466-4853

Biography

Dr. Mario V. Norman is a seasoned academic and Professor of Marketing at Clayton State University, where he has been educating and mentoring students for over two decades. With a rich interdisciplinary background, Dr. Norman teaches both graduate and undergraduate courses in both marketing and management, with a particular emphasis on organizational behavior, marketing, leadership, and inclusion.
Through his academic leadership, research, and community engagement, Dr. Norman continues to advocate for inclusive excellence and student empowerment. His work not only enriches the academic experience at CSU but also equips students and professionals with the tools to lead with empathy, integrity, and innovation in an increasingly diverse global marketplace.

Education

BS, Psychology, University of Mississippi, 1994

Ph D, Counseling Psychology, Tennessee State University, 2001

Other, Business Management and Marketing, University of Florida, 2012

Intellectual Contributions

Mario V. Norman, Alphonso Ogbuehi,  , "Cultural Competence: The Missing Piece of Relationship Marketing" October 2018

Carin Lightner-Laws, Mario V. Norman, Constance Lightner, Belongingness should matter to HR managers: lessons learned from outdoor adventure sport enthusiasts, Strategic HR Review/Emerald – January 2024

Mario V Norman, Susan L. McFarlane-Alvarez, Beyond Colorblindness in Advertising Education: Multiculturalism and Advertising Pedagogy since the 2020 Racial Reckoning, Journal of Advertising Education / Sage Publishing – May 12 2023

Anthony Hannah, Mario V. Norman, Kimberly Johnson, Increasing Cultural Competency to Reduce Bias in the Business Ecosystem, Journal of Business Diversity – May 2023

Susan L. McFarlane-Alvarez, Mario V Norman, Racial Reckoning, Prosopopeia, and Consumer-Brand Disidentification: Rebranding and the Reimaging of Georgia's Stone Mountain Park, Advertising & Society Quarterly – June 9 2023

Presentations

Mario V. Norman, A Nudge for Marketing Education to be more Intentional about Inclusion, Atlantic Marketing Association Annual Conference, Atlantic Marketing Association –  October 2022

Mario V. Norman, Beyond Colorblindness: Multiculturalism in Marketing Education, Atlantic Marketing Association Annual Conference , Atlantic Marketing Association –  October 2 2020

Mario V. Norman, Diversity, Inclusion and Social Justice , Student Life Leadership Series , Clayton State University Student Life –  October 28 2020

Mario V. Norman, Efforts toward employee inclusion to increase customer loyalty, Atlantic Marketing Association Annual Conference, Atlantic Marketing Association –  September 30 2021

Anthony Hannah, Mario V. Norman, Kimberly Johnson, Increasing Cultural Competency to Reduce Bias in the Business Ecosystem , Academy of Business Research Fall 2022 Conference, Academy of Business Research –  November 2 2022

Service to the University & University System of Georgia

College, CoB Graduate Steering Committee , Committee Member –  Fall 2018 to Present

College, Management Faculty Search Committee , Committee Chair –  Fall 2024

College, Masters in Strategic Leadership (MSLD) Steering Committee , Committee Member –  Fall 2022 to Present

University, University Policy on Freedom of Speech and Expression Review Committee , Committee Member –  Fall 2024 to Present

University, University Promotion & Tenure Committee, Committee Chair –  Fall 2019 to Present

Service to the Profession

Session Chair, Atlantic Marketing Association, International –  Fall 2021

Session Chair, Atlantic Marketing Association Fall 2022

Reviewer, Journal Article, Marketing Education Review May 2022

Reviewer, Conference Paper, Atlantic Marketing Association August 2023

Reviewer, Conference Paper, Atlantic Marketing Association August 2022

Reviewer, Conference Paper, Society for Marketing Advances (SMA) 2022 July 2022

Teaching Interest

Research Interest

Dr. Norman’s research interests center on the multifaceted dimensions of exploring how inclusive practices influence organizational effectiveness, employee engagement, and leadership development. His scholarly work has been published in peer-reviewed journals and presented at national and international academic conferences, contributing to the broader discourse on equity and representation in higher education and business.