Dr. Anita Whiting

Professor of Marketing

Office: College of Business T-233
Management, Marketing & Supply Chain Management
College of Business
AnitaWhiting@clayton.edu
Phone: (678) 466-4553

Biography

Anita Whiting is a Professor of Marketing at Clayton State University’s College of Business. She obtained her Ph.D. in Marketing from Georgia State University, her MBA from The Georgia Institute of Technology, and her B.S. in Marketing from Berry College. Her primary research interests are artificial intelligence, social media, service employees, and student engagement. Her research has appeared in scholarly journals, including The International Journal of Research in Marketing, Journal of Service Research, Journal of Services Marketing, Qualitative Market Research (QMR): An International Journal, among others. She was a Guest Editor with Dr. Joe Hair for two special issues on Social Media in the QMR journal. Her research articles have received over 3,926 citations, according to Google Scholar. Dr. Whiting received the 2022 Overall Professor of the Year Award at CSU's College of Business, CSU’s Heritage Bank University Professorship Award for 2020 and 2021, and Student Organization Advisor Award. Her current portfolio of courses includes Artificial Intelligence in Business, Personal Branding, Marketing Strategy, Services Marketing, Sports Marketing, and Introduction to Marketing.

Education

Ph D, Marketing, Georgia State University, 2005

MBA, Marketing, Georgia Institute of Technology, 2000

BS, Marketing, Berry College, 1998

Intellectual Contributions

Anita Whiting, Talai Osmonbekov, George E Nakos, Happy or Sad: Investigating the Impact of Service Employees’ Felt Emotions on Service Outcomes, Services Marketing Quarterly – September 2025

Linda Hain, Anita Whiting, Teaching Digital and Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Atlantic Marketing Journal – April 2024

Talai Osmonbekov, Christian Chelariu, Anita Whiting, Direct Effects of Benefit Magnitude and Indirect Effects of Benefit Asymmetry on Reseller Profit, Journal of Business and Industrial Marketing – 2023

Anita Whiting, Joie S Hain, Wendy Ritz, Exploring the Effects on Students from Converting On-Campus Classes to Online due to the COVID-19 Pandemic, Journal for Advancement of Marketing Education – May 2021

Anita Whiting, David Williams, Joe Hair, "Praise or revenge: why do consumers post about organizations on social media", Qualitative Market Research: An International Journal, , – 2019

Presentations

Anita Whiting, Linda Hain, Courtney Peters, An Exploratory Study on College Students’ Acceptance and Usage of Artificial Intelligence: Results from Two Universities , Society for Marketing Advances November 6 2025

Linda Hain, Anita Whiting, Courtney Peters, Bridging the AI Knowledge Gap in Marketing Education, Society for Marketing Advances November 7 2025

Linda Hain, Anita Whiting, Adding an Artificial Intelligence Assignment to a Digital Marketing Class, Society for Marketing Advances November 8 2024

Anita Whiting, Artificial intelligence: Are small to medium size businesses using it? , Society for Marketing Advances November 8 2024

Anita Whiting, Linda Hain, Carin Lightner-Laws, HyFlex Class Modality - A Faculty Perspective, Georgia Gwinnett College Teaching, Learning, and Research Symposium 2024, Georgia Gwinnett College – January 11 2024

Service to the University & University System of Georgia

College, Curriculum Committee, Committee Member – 2024 to 2026

College, Research Committee 2025 to 2026

University, Student Mandatory Fees Committee, Committee Member – 2024 to 2026

College, Promotion and Tenure Committee, Committee Member – 2018 to 2024

College, COB Marketing Major Committee, Committee Member – 2024 to 2026

College, Retirement Celebration Committee 2015 to 2026

Teaching Interest

Her teaching interests are Artificial Intelligence in Business, Personal Branding, Marketing Strategy, Services Marketing, Sports Marketing, and Digital Marketing.

Research Interest

Her primary research interests are artificial intelligence, social media, service employees, and student engagement.