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Dr. Anita Whiting

Professor of Marketing

Office: College of Business T-235
Management, Marketing & Supply Chain Management
College of Business


Anita Whiting, MBA, PhD, is a Professor of Marketing in Clayton State University’s College of Business. Her major research interests are social media, mobile apps, services marketing, call centers, service employees, and atmospherics. Her research has appeared in scholarly journals including The International Journal of Research in Marketing, Journal of Service Research, Journal of Services Marketing, Qualitative Market Research: An International Journal, among others. She was an invited Guest Editor for two special issues on Social Media in Qualitative Market Research: An International Journal. The two special issues published in 2019 were titled “Branding and Social Media” and “Emerging Issues in Social Media”. Her current portfolio of courses includes MBA Personal Branding, Marketing Management, Consumer Behavior, and Sports Marketing. She has a Bachelor’s degree in Business Administration (Marketing) from Berry College, an MBA from The Georgia Institute of Technology and a Ph.D. in Marketing from Georgia State University. For more information about her publications please see


Ph D, Marketing, Georgia State University, 2005

MBA, Marketing, Georgia Institute of Technology, 2000

BS, Marketing, Berry College, 1998

Intellectual Contributions

Anita Whiting, Why People Use Social Media: A Uses and Gratifications Approach, Qualitative Market Research: An International Journal – 2013

Anita Whiting, Naveen Donthu, Andy Baker, Investigating the immediate and long-term effects of job stressors on frontline service employees., The International Journal of Research in Marketing – September 2011

Anita Whiting, Naveen Donthu, Closing the gap between perceived and actual waiting times in a call center: Results from a field study, Journal of Services Marketing – 2009

Anita H Whiting, Naveen Donthu, Managing voice to voice encounters: Reducing the agony of being put on hold, Journal of Service Research – February 2006

Anita H Whiting, Push, scream, or leave: How do consumers cope with crowded retail stores, Journal of Services Marketing – 2009