Dr. Anita Whiting

Anita Whiting, MBA, PhD, is a Professor of Marketing in Clayton State University’s College of Business. Her major research interests are social media, mobile apps, services marketing, call centers, service employees, and atmospherics. Her research has appeared in scholarly journals including The International Journal of Research in Marketing, Journal of Service Research, Journal of Services Marketing, Qualitative Market Research: An International Journal, among others. She was an invited Guest Editor for two special issues on Social Media in Qualitative Market Research: An International Journal. The two special issues published in 2019 were titled “Branding and Social Media” and “Emerging Issues in Social Media”. Her current portfolio of courses includes MBA Personal Branding, Marketing Management, Consumer Behavior, and Sports Marketing. She has a Bachelor’s degree in Business Administration (Marketing) from Berry College, an MBA from The Georgia Institute of Technology and a Ph.D. in Marketing from Georgia State University. For more information about her publications please see https://scholar.google.com/citations?user=_t3UGKcAAAAJ&hl=en