Arianne Adams

Lecturer of Management

Office: College of Business T264
Management, Marketing & Supply Chain Management
College of Business
arianneadams@clayton.edu

Biography

Arianne Adams is a Lecturer of Management at Clayton State University with over 15 years of experience specializing in digital marketing, media strategy, influencer marketing, e-commerce, and brand and customer relationship management. Her work also includes extensive contributions to content strategy and the development of innovative digital campaigns at the intersection of emerging technology and business.

In addition to her work in the U.S., she has broadened her entrepreneurial footprint with business initiatives in Liberia, West Africa; further broadening her experience in international business and global market dynamics.

Her professional and academic insights have been published in the Journal of Digital & Social Media Marketing and PR News Influencer Marketing Guidebook, and she has presented at conferences on workforce development, AI disruption, and the role of design thinking in social innovation. Adams remains dedicated to advancing both research and practice in the fields of digital marketing and innovation, while mentoring students to succeed in today’s evolving business landscape.

Education

MS, Marketing, Georgia State University, 2013

Intellectual Contributions

Arianne Adams, Amplifying Brand Impact: An Integrated Approach of Virtual Influencers in Modern Marketing, Journal of Digital and Social Media Marketing/Henry Stewart Publications – May 14 2025

Arianne Adams, Feel-good marketing: Understanding autonomous sensory meridian response and its online audience, Journal of Digital and Social Media Marketing – June 1 2022

Presentations

Stacey Reynolds, Arianne Adams, Everod Davis, Adapting to the Disruptive Innovation of AI by Understanding Educator Challenges, Enhancing Core Competencies, and Reframing Strategies and Approaches, Southeast Decision Sciences Institute (SEDSI) February 22 2024

Arianne Adams, Stacey Reynolds, Everod Davis, Long Term Strategies for Short Term Orientations- Managing the Millennial and Gen Z Workforce , Society for the Advancement of Management March 23 2024

Stacey Reynolds, Arianne Adams, Jack Crumbly, Utilizing Design Thinking Tools in Wicked Problem Scenarios to Optimize the Implementation of Social Innovation, Morehouse College 19th Research Colloquium, Morehouse College Division of Business and Economics – November 10 2023

Service to the University & University System of Georgia

University, University Curriculum Committe, Committee Member – September 2024 to May 2026

Teaching Interest

Marketing, Management, General Business, Entrepreneurship

Research Interest

Digital Marketing, Entrepreneurship, Innovation Management